Franchise Information on Franchises For Sale

Saturday, November 22, 2008

Franchise Fear?

Everyone is afraid right now of where this economy is headed. Going into Thanksgiving, many folks in the franchise industry are experiencing their own type of 'gut check' - (and its not because they know they will soon be indulging on turkey, stuffing, and mashed potatoes).
As a Franchisor, what do you do?
As a Franchisee, what do you do?
As a potential franchise owner, what do you do?
We would really like to hear from some of those who are a part of (or looking at one day being a part of) the franchise industry.
If you don't mind our posting your opinions, feel free to email us your thoughts at
Thanks and we will post the results soon.

Thursday, November 6, 2008

Franchise use of Promotional Products

Franchisees wanting to make the most of their marketing budgets can increase their bottom line with promotional products. Below are six areas where promotional products
can be used to enhance marketing efforts:

SALES CALLS: Support sales calls by leaving a promotional product with the buyer keeping the advertising message alive.

TRADE SHOWS: Use promotional products to encourage attendance at the
booth prior to the show, at the show and in post show follow-ups.

BUSINESS ANNIVERSARY: Use this event to thank customers, employees,
vendors and the community for their part in making this event

CUSTOMER RELATIONS: Now is the time of year to say "Thank You" with
an appropriate gift. Make sure customers are not among the 7 out of
10 lost customers who are lost because of indifference.

ACKNOWLEDGEMENT OF SALE: Let customers know their business is
appreciated by sending a "Thank You" at the time of a purchase in the
form of a letter or card with an appropriate promotional product. This is especially true with big ticket items. A realtor who uses a business card holder as a thank you gift with favorite local household business resources would be invaluable to a new homeowner unfamiliar with area services for homeowners. The realtor's card certainly would be one of the cards in the book.

REACTIVATE DORMANT ACCOUNTS: Revisit those firms who were once
customers, find out what went wrong, ask for their business again and put a promotional product in from of them to keep the message alive. Their new source may not be performing to expectations.

These same concepts would work for franchisors to attract or retain new franchisees. With budgets being tweaked for the marketing dollars, any way to leverage those dollars to be more effective is a plus!

Tuesday, October 21, 2008

People Still need Great Hair Cuts

Despite the economic and financial slow-downs, there are service related franchise businesses that tend to weather the storm when it comes to having a relatively consistant customer following. Hair-Cutting Franchises fall in this category of franchise systems that offer "people" based services.
One such franchsie that continues to do well and opens new franchised locations regularly is Great Clips.

Great Clips has a relatively low total expected investment of around $100K for being a well recognized brand in the franchise industry.

Shelby Yastrow - Former Executive Vice President at Great Clips states, "Haircare is like food -- it's not a fad. Sure, tastes and styles change, but, just as people will not stop eating, they won't stop getting their hair cared for. That's one reason this business has more "staying power" than many trendy businesses. "

Sunday, October 19, 2008

How to use to Advertise a Franchise For Sale

At we focus on three methods of helping Franchisors and Franchisees advertise their franchises for sale.

First, we are a franchise information resource directory. Franchisors sign up for a subscription to our service for less than $10 a month. With the subscription the franchisor gets all investor and interested entrepreneur traffic that we drive to their respective web page listing on Each franchisor chooses how best to gather the interested investors information - whether its simply linking to their own website, or web form, displaying a phone number or email contact etc.

The next tool provides in terms of advertising, is the promotion and marketing of franchise businesses with franchise promotional products. has specialized in marketing and promotional products sales for a number of years. If you are a franchisor, you can contact a member of our team today, and find out how you can even profit from purchasing your own promotional materials (and then selling them to your franchisees). can brand your name or company logo on virtually any item you can imagine. Better yet, when you are a franchisor that signs up for a subscription to the franchise baby advertising directory, you get 10% off your first franchise promotional product order! This can be very substantial if you have a large order to fill in particular! is also a valuable resource of advertising power when you need to sell an existing franchise for sale. Existing franchise for sale opportunities are linked directly on the main franchisors web page listing. An existing franchise for sale advertisement comprises of your own web page listing in which you can list any information you like. Your listing can run as long as you need it to run as well for a one time fee of only $24.95

We hope this helps explain some of the services we have to offer. Sometimes we get so caught up in blogging about exciting franchise news that we forget to mention just what it is we can do for franchisors and franchisees!