Early in the 1990's someone in the franchise industry thought that the Egg McMuffin seemed a little lonely during breakfast. Ever since then, the breakfast crowd has been one which franchisors look to potentially profit (additionally) from.
Little brother Burger King has definitely put up the biggest direct competition to the McMuffin, but a number of other franchises have expanded successfully (and many unsuccessfully) into the morning meal madness.
While the popularity of Bagel franchises seemed to explode into this decade, many large franchise brands have tried and failed (sometimes miserably, and dis"taste"fully).
Subway and Wendy's (two of the other top franchises in terms of units out there) are the latest to add or try a breakfast menu in limited markets. Hardee's, and even Taco Bell have experimented with breakfast menus as well.
We'll just have to wait and see who is still eating the Egg McMuffin?
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