Doom and gloom in the financial world . . . but how is franchising hurt? Naturally, most businesses are being hurt in some way by the recent economic trends. But if you understand just what a franchise business represents, its hard to conceive of the idea that franchising a business will no longer be the popular thing to do. . .
A franchise concept simply represents a "perfected" business plan. If the particular plan is executed correctly (under any economic conditions), it is more likely to succeed than a business just trying to get off the ground. Of course, that is not to say that in adverse economies even franchised businesses can't fail - as a franchisee owner, you just have a much better shot at succeeding with a tested franchise system.
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